The Benefits of Having a Website for Your Small Business

For good or for bad, the future of most business is digital. However, it’s understandable to be wary of setting up a website for your business, especially if you’re not very familiar with how things work in the digital world.

We’ve put together a list of benefits to setting up a website for your business. Stop leaving money on the table, and get your website set up today!

Consumers use the Internet more than ever

Let’s start with a statistic: 81% of consumers research products and services online before buying. That was in 2014, and Internet usage has only increased since then.

This ties in to Search Engine Optimization, or SEO. The primary way by which consumers end up on a business’s website is searching for products or services using search engines like Google. SEO is the practice of structuring elements of your website in specific ways, and creating certain types of content, such that your website appears higher up in search engine results.

Your traffic (and customers, and revenue) all increase at a roughly exponential level as your website climbs the search engine results. The first page of google alone receives ~90% of all search engine traffic, with the top result receiving 33% of all clicks.

If your business isn’t online, you’re completely and detrimentally missing out on these massive traffic opportunities. Modern business is all about visibility, and the Internet is the largest stage you can stand on.

A website is like 24/7 customer service

As a small business owner, you and your staff likely can’t field questions from every single customer that asks them, day in and day out. So, let your website do the job for you!

Even if you don’t want a complex website that you have to update often, simply putting your business name, location, hours, and phone number can do wonders in driving more customers and more revenue through your doors.

You can view your website like a customer service representative, with one important distinction: you have complete control over its appearance, tone, and helpfulness. If you invest in a gorgeous, easy-to-use website that proactively answers customer questions via an FAQ page, potential customers will be impressed. This, in turn, makes them more likely to actually stop by your physical location.

Since your website is live and accessible 24/7, you won’t miss out on potential customers just because they try to get in touch at the wrong time, either. You might miss out on revenue if a customer calls when you’re closed on a holiday, or if they miss your day hours and try to call at night. A proper website ensures this won’t be the case moving forward.

Your competition is already online

The vast majority of small businesses have some form of online presence. This means you’re losing all of those customers that research online before buying, directly to your competition.

This is one of the few situations where “I’m doing it because they’re doing it” is logical, completely valid reasoning.

Luckily, one of the best parts of the digital world is that you can easily catch up to (and then pass) your competition simply by putting in some hard work.

It doesn’t have to be expensive

Putting together a website is essentially as cheap or expensive as you want to make it. You can put a static website with basic information about your company online for a shockingly low price. On the other hand, you can spend thousands of dollars for a fully-fledged website with all the bells and whistles. It all depends on your goals, and how aggressively you want to go digital.

If you’re still not convinced, it can be a good idea to start with a low-cost, simple website. Once you see the (almost inevitable) boost in revenue, customers, and customer satisfactions that accompanies even the most basic of websites, we’re sure you’ll be itching to upgrade your website further.

In conclusion…

We’re at a point in history where it’s essential to have some form of website for your business. If you continue to do business without an online presence, you’ll likely see a gradual decline in customer and revenue until your competition finally poaches the last of your business.

The good news is that it’s never been easier to get set up on the web. You can turn to a professional design agency, or even do some learning yourself! Putting up a basic web page is not very hard to do, even for those unfamiliar with the digital world.

Try out our free website cost calculator

If you want a closer look at the costs associated with a professionally-crafted website, take our website cost calculator for a spin. Managing your own website can be a daunting task, but we’ve got you covered.

We put together a free website cost estimate calculator that will help you gain a better understanding of what goes into the website creation process. It provides you with an overall cost estimate based on your personal needs, so you’ll have a point of reference going forward. Get your free estimate now!